RESULTS

iHeartMedia’s Los Angeles radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Azusa Pacific University

We know what we will get from our KOST holiday program and that’s lots of exposure in the marketplace! That’s why we invest in it year after year.

– Azusa Pacific University

The Habit

The Woody Show did an amazing job for The Habit.

– Matt Hood, CMO

Western Bagel Grocery

Situation:
Western Bagel Grocery wanted to increase sales of their products at retailers Vons and Albertsons.

Objective:
Develop a multi-platform, drive-to-retail campaign utilizing KOST Holiday, where consumers could win a family 4-pack to the KOST 103.5 holiday party at Disneyland.

Campaign:
The promotions team at KOST 103.5 designed and created in-store point of sale materials and secured prominent retail space to display Western Bagel products. The on-air campaign encouraged listeners to visit participating Vons and Albertsons locations to purchase Western Bagel products, then text the code on their receipt for a chance to win tickets to the holiday party at Disneyland. The digital campaign encouraged visitors to click through to a dedicated contest portal for additional chances to win tickets.

Results:
The campaign resulted in an 80% increase (YOY) of Western Bagel products at Vons, and a 45% increase (YOY) and Albertsons.

The Habit Burger Gril

Situation:
The Habit Burger Grill (The Habit) partnered with charitable organization “No Kid Hungry” to raise support efforts to end child hunger. They needed a media partner with significant influence and access to the southern California community to help them surpass their goals.

Objective:
Increase The Habit’s brand awareness and strengthen their presence in the community, while also ramping up their cause marketing efforts in support of No Kid Hungry.

Campaign:
The Power of Influence was the driving factor for the success of this campaign. The Woody Show partnered with the Habit to drive people to the store to donate to No Kid Hungry plus claim a limited edition Woody Show #ALLIN sticker. The Woody Show utilized social media effectively, encouraging followers to post a picture of their sticker and tag the station to increase social impressions.

Results:
The Habit Burger experienced a 200% increase in donations to No Kid Hungry, totaling $415,000. The digital aspect of the campaign resulted in 1.5 Million Impressions being reached, and over 40,000 likes on social media where achieved.

Yandy.com

Situation:
Yandy.com was looking to drive more online sales during these key holiday seasons: Halloween, Thanksgiving, Christmas, and New Year.

Objective:
Align Sisanie (KIIS-FM) as the Brand Ambassador for Yandy.com while also amplifying the campaign across iHeartMedia’s broadcast, digital and social media platforms.

Campaign:
This influencer-focused campaign included heavy engagement with Sisanie and KIIS-FM listeners, as she shared her Yandy.com experiences on-air and on social media. During a 2-week contesting phase, listeners were driven to KIIS-FM’s and Sisianie’s social media platforms to comment on and share related posts, using the hashtag #BESEXY, for a chance to win a $500 Yandy.com gift card.

Results:
The campaign resulted in a 25% increase in total sales (YOY) for Yandy.com.

Barbeques Galore

Situation:
Barbeques Galore had been advertising with ESPN for years but was looking for something new: a bigger and better strategy that could attract new clientele to their Southern California stores.

Objective:
Amplify Barbeques Galore across KLAC and KFI through a mix of broadcast, digital and social media channels, in addition to integrating the brand into the Petros and Money Summer Tour.

Campaign:
Tapping into the powers of experience, live media and influence, iHearMedia showcased Barbeques Galore products at each stop of the Petros and Money Summer Tour. The client leveraged the influence of Petros and Money to weave in brand messaging through commercials and casual banter. CEO Henrik Stepanyan was also invited to make guest appearances on the Petros and Money radio show at each tour stop, to discuss their latest products and share special offers.

Results:
Stepanyan’s personality resonated with KLAC and KFI fans alike, and he became a fan-favorite at each tour stop. Within 24 hours of a 30% off special offer broadcasted live during a tour stop, BBQs Galore stores – from Valencia to San Diego – were flooded with hundreds of KLAC and KFI listeners, anxious to take advantage of the deal.

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