MYfm is the adult pop station that reaches out to a wide audience using a wide variety of music. Led by Valentine in the mornings and Mario Lopez in the evenings, MYfm reaches over 3 million listeners per week. MYfm’s unique variety in music is what sets it apart from other radio stations.

MYfm is the only adult pop music station in Los Angeles with trusted talent engaging in real and relatable conversation. MYfm reaches multiple target audiences, drawing a wide-listenership from families and singles throughout Southern California. 104.3 MYfm is the leader in adults 25-54 on evenings and weekends.